Bomb Pop
Agency: Gale Client: Well’s (Bomb Pop) Role: Art Director
Challenge
Bomb Pop wanted to reach teens in a way that felt relevant and accessible, reimagining the summer camp experience in a digital-first space.
Solution
As Art Director, I helped create Camp Bomb Pop in Roblox’s Bayside High School. The activation featured camp staples like cabins, fire pits, canoes, branded merch, and mini games—all designed to capture Bomb Pop’s playful spirit.
Impact
The experience gave teens a fun, shareable summer camp they could join from anywhere, building cultural relevance for Bomb Pop and reinforcing its place as a brand tied to summer fun.
