Weatherproof
Agency: Freelance Client: Weatherproof Role: Photographer
Challenge
Weatherproof needed ongoing creative support to keep its e-commerce presence and branding sharp. With frequent seasonal updates, the brand required a consistent design approach across product photography, digital assets, and physical tags that would connect with its customers and stand out in a crowded retail space.
Solution
As Senior Designer, I handled a wide range of deliverables. I led behind-the-scenes photography, capturing details that showcased each garment authentically. I also retouched and color-corrected SKUs in Photoshop to ensure every item was accurately represented on the website, including adapting colorways across multiple garments. Beyond digital, I designed hangtags and labels for each piece, developing custom die-cuts that balanced functionality with the brand’s visual identity.
Impact
The work brought cohesion to Weatherproof’s product presentation both online and in stores. By unifying photography, digital retouching, and packaging design, the brand delivered a more polished experience for its customers while streamlining production workflows for new product drops.
