Popsicle
Agency: Oliver / U-Studio (Unilever) Client: Popsicle Role: Art Director
Challenge
Popsicle wanted to strengthen its presence on social by creating playful content that could break through crowded feeds while staying true to its nostalgic roots. The goal was to inspire families and kids to see Popsicle as more than just a snack, but as a brand built around fun, creativity, and togetherness.
Solution
As Art Director, I focused on building a library of social-first content that leaned into color, play, and interactivity. Our work included bold flatlays, organic and paid social campaigns, and interactive tools like the Popsicle Activity Spinner. We also developed DIY-inspired content that encouraged families to participate and share, bringing Popsicle moments to life online in ways that felt fresh and engaging.
Impact
The work gave Popsicle a lively, modern voice while holding onto its playful heritage. By pairing bright visuals with interactive and family-centered ideas, the brand showed up on social as a source of fun and creativity, keeping Popsicle top of mind year round.
