FreeStyle Libre

Agency: Gale Client: Abbott Role: Art Director

Challenge
FreeStyle Libre needed to show up in a way that felt approachable, human, and engaging, not like typical healthcare advertising. The brand wanted work that could grab attention on social, work hard in paid, and extend into OLV with a consistent look and feel.

Solution
As Art Director, I partnered with copywriter Megan Watt and ACD Marcos Cantos to concept and produce scroll stopping creative across channels. We designed bold, colorful flatlays that highlighted the product in real-life contexts, paired with messaging that was simple and direct. Our team delivered a mix of organic and paid social, OLV, and campaign assets that balanced strong brand consistency with fresh, eye-catching storytelling.

Impact
The work helped position FreeStyle Libre as both relatable and innovative, cutting through a crowded healthcare space and building trust with audiences by showing the product in everyday life.