Hellmann’s
Agency: Oliver / U-Studio (Unilever) Client: Hellmann’s Role: Art Director
Challenge
Hellmann’s wanted to build excitement around the launch of its new Spicy Mayo while keeping the brand’s social presence fresh and engaging. The challenge was to create content that highlighted flavor and versatility while standing out on crowded feeds.
Solution
I supported the launch by designing and producing all social content for the campaign. My work included developing posts that showcased the new product in fun and creative ways, from bold ingredient visuals to recipe based storytelling. I made sure every asset felt consistent with the brand’s voice while giving the new flavor its own spotlight.
Impact
The launch gave Hellmann’s Spicy Mayo a strong debut across social platforms, driving engagement and reinforcing the brand’s ability to innovate. The campaign boosted visibility for the new product and supported Hellmann’s continued relevance in everyday meals.
