Love Beauty & Planet
Agency: Oliver / U-Studio (Unilever) Client: Love Beauty & Planet Role: Art Director
Challenge
Love Beauty & Planet needed a steady stream of social content that felt fresh, engaging, and consistent with its playful brand voice. The goal was to maintain a strong online presence while highlighting product benefits, seasonal campaigns, and brand values.
Solution
I was responsible for building the brand’s monthly social content calendars, planning and designing assets to support key campaigns and product launches. This included photo retouching, creating lifestyle and product graphics, and developing posts for promotions, giveaways, and engagement-driven initiatives like polls and interactive stories. I adapted each piece for multiple formats to ensure content was optimized for both organic and paid use across platforms.
Impact
By managing the monthly calendar and execution, I helped Love Beauty & Planet deliver consistent, polished content that kept the brand active and recognizable. The work drove stronger engagement and supported ongoing campaigns with visuals that connected well with its community.
