Pukka Herbs

Agency: Oliver / Unilever (U-Studio) Client: Pukka Herbs Role: Art Director

Challenge
Pukka Herbs wanted to strengthen its digital presence with social content that highlighted its wellness products while staying true to its natural, uplifting brand voice. The goal was to deliver consistent, engaging posts that connected with a health-conscious audience.

Solution
I created and managed monthly social content calendars, planning out campaigns and designing assets that aligned with seasonal moments, product launches, and brand storytelling. My work included photo retouching, developing lifestyle and product graphics, and designing posts for recipes, wellness tips, and seasonal initiatives like Earth Day. Each asset was adapted across multiple formats to ensure consistency between organic and paid placements.

Impact
The monthly calendars helped Pukka Herbs maintain a steady and polished presence on social, with visuals that reinforced the brand’s identity and encouraged stronger audience engagement across platforms.