Magnum Ice Cream (US)

Agency: Oliver / U-Studio (Unilever) Client: Magnum Ice Cream (US) Role: Art Director

Challenge
Magnum wanted to stand out on social with bold visuals that matched the indulgence of the brand. The challenge was to create content that looked premium and engaging while working across a wide range of product launches and campaigns.

Solution
As Lead Designer for all social, I developed creative assets that highlighted the brand’s iconic chocolate and playful spirit. My work included concepting and designing social posts, retouching imagery, and creating layouts that balanced strong appetite appeal with brand consistency. From seasonal launches to evergreen content, I made sure every post carried the same polished and luxurious feel that Magnum is known for.

Impact
The work gave Magnum a strong and cohesive presence across social channels. The elevated look and feel reinforced the brand’s premium positioning, drove engagement, and supported product launches with visually rich storytelling that connected with audiences worldwide.