EDUCATION
The School of Visual Arts, NYC
September 2011 – May 2015
BFA Advertising

WORK EXPERIENCE

ART DIRECTOR
Gale / New York, NY / Sep 2022 – Sep 2025
Broadcast TV, Social Campaigns, Print & Digital Design
Brands: Abbott’s Freestyle Libre, Wells Bomb Pop, Prevacid, Don Julio

  • Led design across broadcast, social, print, and digital campaigns from concept through delivery

  • Directed photo and video shoots, ensuring brand alignment and strong visual storytelling

  • Built presentation decks, storyboards, and client-facing materials for pitches and campaign launches

  • Collaborated with copywriters, strategists, and producers to develop integrated creative

FREELANCE ART DIRECTOR & DESIGNER
Cuervo Studios NY / New York, NY / Apr 2015 – Present
Clients: Maybelline, Foot Locker, Champion, Metro–Boomin, Penrose Mattress co., Berkinstock, New York Sunshine

  • Directed creative for branding, campaigns, and content across digital, social, and print

  • Shot and edited photography and video, managing lighting, cinematography, and retouching

  • Designed campaign assets from concept through delivery, adapting to diverse client needs

  • Built long-term relationships with clients and artists, delivering tailored creative solutions

GRAPHIC DESIGNER & ART DIRECTOR
Unilever / Englewood Cliffs, NJ / Feb 2020 – Aug 2022
Social Campaigns, Print & Digital Design
Brands: Dove, Popsicle, Magnum, Hellmann’s, St. Ives, Vaseline, Love Beauty & Planet, Mele, TRESemmé, Knorr, Lipton,

  • Designed Amazon A+ content and e-commerce assets to boost brand presence and conversion

  • Produced creative for social, digital, and print campaigns across Dove, Vaseline, and Love Beauty & Planet

  • Developed campaign toolkits, brand guidelines, and asset libraries for global rollout

  • Partnered with brand managers to translate strategy into effective visual campaigns

SENIOR GRAPHIC DESIGNER
Weatherproof / New York, NY / Sept 2018 – Nov 2019
Social Campaigns, Digital Design, Product Photography
Brands: Weatherproof Clothing, Tumi Jackets

  • Designed seasonal campaigns and digital assets for e-commerce, email, and social platforms

  • Directed and retouched product photography for catalogs, lookbooks, and online retail

  • Created in-store signage, promotional materials, and trade show displays

  • Ensured brand consistency across all marketing and retail touchpoints

PRODUCTION ARTIST
VITRO / San Diego, CA / May 2018 – July 2018
Print & Digital Ready/Clean Files for Production
Brands: Toyo Tires, Petco

  • Prepared mechanicals and final artwork for print, OOH, and digital ads

  • Checked proofs, dielines, and layouts to ensure production accuracy

  • Partnered with art directors to translate creative concepts into flawless final files

GRAPHIC DESIGNER
True North Co. / New York, NY / May 2017 – Jan 2018
Print & Digital Design, Direct Mailers, Brochures
Brands: Disney, ASCO, Habitat for Humanity

  • Designed brochures, direct mail, and digital ads for nonprofit and corporate clients

  • Built brand-aligned marketing materials that drove engagement and fundraising

  • Supported senior designers with layout, typography, and production tasks

  • Delivered creative under tight deadlines while maintaining high quality

AWARDS & ACHIEVEMENTS

  • Led art direction for Abbott’s Freestyle Libre broadcast TV campaign

  • Contributed to Adweek April Fools Vaseline x Popsicle campaign

  • Generated $250K in Shopify sales using Facebook Ad Manager

  • Directed music video with 500K+ views on YouTube

  • Designed Conquer Cancer Foundation print ad (Newsweek, 2017)

  • Exhibited in ceremonial show with Kevin O’Callaghan, SVA

  • First Place, JWT Art Battle Series, SVA

SKILLS

01 Knowledge

  • Campaign Ideation

  • Brand Development

  • Art Direction for Photography & Video

  • Paid Social Advertising

  • Broadcast TV

  • Social Media Marketing

  • Storyboarding

  • Presentation Design

  • Typography

  • Photo Retouching & Compositing

  • Digital & Print Production

02 Programs

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Premiere

  • Adobe After Effects

  • Figma

  • Lightroom

  • Keynote / Google Slides

03 Language

  • English

  • Spanish

 

Juan Sebastian Cuervo | New York, NY | 631-740-4986 Cuervocreative@gmail.com